UNDERSTANDINGS REACHED WITH IBA
OUR STRIKE ACTION AND AGITATION DEFERRED
#UFBU
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Anonymous
said...
https://www.youtube.com/watch?v=ogx4-prDh74 1 Billion Chinese Skip Mid-Autumn: Unsold Mooncakes Pile Up, Screws Found Inside September 28, 2026 #chinaobserver On September 25, a BYD worker in Shandong showed the Mid-Autumn Festival mooncakes handed out by the company at a factory cafeteria. The video shows BYD’s red-letter logo printed on the table. A person repeatedly bangs a mooncake against the tabletop. The mooncake is extremely hard, making loud thudding sounds, but its surface remains completely intact. Transcript : One user joked, "If only BYD's crash beams were this tough." Another said, "The company is so considerate. They give you a holiday gift that could double as a self-defense weapon. In Zuma, Hunan Province, a man said he found a 1.2 in screw inside a moon cake. He said he had taken a bite right after opening the package and nearly damaged his teeth. At first, he thought he had bitten into a piece of rock sugar. Only after looking closely did he realize it was a screw. He said his teeth now feel sore and uncomfortable whenever he eats. The screw nut still hasn't been found, and he wondered whether it might be hidden inside another moon cake. Adding to the irony, another user actually found a screw nut inside their moon cake. The user jokingly responded, "I found the moon cake I ate a few days ago that had a screw nut in it, so the nut is with me." After the video surfaced, users commented, "A screw inside is terrifying. Food safety like this is 1:131 minute, 13 secondsgetting worse and worse, and I can feel the toothache through the screen." Another user joked, "Is the Moonake 1:201 minute, 20 secondsFacto's machinery okay?" I took a small bite and felt something hard. I knew something wasn't right. I took it out and sorry it was a blade. 1:301 minute, 30 secondsI'm just glad I wasn't hurt. In Zenzo Hunan Province, a woman said she found a broken blade inside a five kernel moon 1:381 minute, 38 secondscake and nearly cut her mouth. She said she felt something hard when she bit into it, realized something was wrong, and pulled it out. It was a blade. She 1:461 minute, 46 secondslater contacted the seller which offered compensation worth 10 times the purchase price but she refused. She then filed complaints with a platform and food and 1:541 minute, 54 secondsdrug regulators but said nothing came of them. On September 9th, Mr. Ching in Yu Yang Chongqing was eating a moon cake 2:022 minutes, 2 secondssomeone had given him when he turned it over and found an iron nail about 0.4 in long partially embedded in the bottom. 2:092 minutes, 9 secondsHe spotted it before taking a bite. So fortunately he was not injured. The bizarre moon cakes recently posted online in China have stunned so many 2:172 minutes, 17 secondspeople. From hardware moon cakes filled with metal objects to moon cakes with shells that seem nearly indestructible. 2:232 minutes, 23 secondsOne strange case after another has surfaced. One user even joked that these moon cakes could be sent to the front lines to stop bullets or used as bricks 2:312 minutes, 31 secondswhen ammunition runs out. These bizarre moon cake incidents are not isolated. In recent years, reports of unlicensed Moon 2:392 minutes, 39 secondsCake workshops, poor sanitation, low-quality ingredients, and expired moon cakes being recycled have severely undermined consumer confidence. Some 2:482 minutes, 48 secondssmall workshops cut costs by using low-quality oil in old fillings or even reprocessing unsold moon cakes from previous batches. Major brands are not 2:562 minutes, 56 secondsnecessarily immune either. Weak supply chain oversight and poorly controlled third party manufacturing are also recurring problems. These problems also
raise questions about the effectiveness of food safety enforcement in China. 3:083 minutes, 8 secondsAuthorities have promoted the strictest regulations for years, but enforcement has often fallen short. Companies promise that quality comes first, while 3:163 minutes, 16 secondssome production lines cut corners to meet deadlines and reduce costs. 3:203 minutes, 20 secondsConsumers may also face difficulties filing complaints, negotiating compensation, and pursuing claims, leaving some with little choice but to 3:283 minutes, 28 secondsabsorb the loss or vent online. The Mid-autumn Festival is normally one of the busiest times of year in China's retail industry. In past years, stores 3:363 minutes, 36 secondswould be piled high with Moon Cake gift boxes. Shopping malls would be packed and businesses would prepare for a major holiday sales rush. This year, however, the picture has been very different. 3:473 minutes, 47 secondsMoon cakes and gift boxes have struggled to sell, and markets that were once bustling during the holiday have looked unusually quiet. 3:563 minutes, 56 secondsOrdinary people have woken up. People aren't eating moon cakes anymore. and moon cakes just aren't selling. This year, hundreds of millions of people have given up eating them. 4:084 minutes, 8 secondsWe keep cutting prices, but nothing sells. Hardly anyone comes into the store all day. Today's sales were less than 300 yen, and yesterday they were 4:164 minutes, 16 secondsonly a little over 100 yen. How are we supposed to keep this business going? 4:244 minutes, 24 secondsIt's all finished. Tomorrow's the Mid-Autumn Festival. Look at the street. 4:284 minutes, 28 secondsAll these stores have shut down and there's nobody here. You can imagine it. 4:334 minutes, 33 secondsFrom now on, every year will look better than the next. It's all collapsed. It's all collapsed. 4:414 minutes, 41 secondsI've been selling pork for years and this has been the hardest year ever. The holiday is tomorrow and pork is selling for just a few yen a pound. How are we supposed to keep going? 4:544 minutes, 54 secondsThe mid-autumn festival is over. So, let me sum up this year's gift box sales. I was better off not looking at the numbers because now I'm just unhappy. I 5:035 minutes, 3 secondsordered 10 cases of moon cakes. I sold three, still have two left, and used five myself. I only sold a few packs of 5:105 minutes, 10 secondswhole milk, basically nothing. What really surprised me this year was juice. 5:155 minutes, 15 secondsSales completely collapsed. Not a single case sold. Hawthorne juice, mango juice, lemon juice, it didn't matter. Nothing 5:225 minutes, 22 secondsmoved. I didn't sell more than a few cases of Baiju either. So, this mid-autumn festival taught me one very valuable lesson. From now on, no matter 5:305 minutes, 30 secondswhat holiday it is, I'm never stocking gift boxes again. Sales were terrible. 5:365 minutes, 36 secondsIn the seven or eight years since I opened the store, this is the worst year ever for gift box sales. The problem goes beyond moon cakes. Other sectors, 5:445 minutes, 44 secondsincluding Baiju, restaurants, fruit, hairy crabs, and gifts are facing similar pressure. Markets once driven by 5:515 minutes, 51 secondsgift giving, bulk purchases, and business spending are now shrinking. For businesses, the challenge is even more direct. They used to think about making 5:595 minutes, 59 secondsmoney. Now they are thinking about survival. Gift boxes are being split up and sold separately with deep discounts and promotions everywhere. Some 6:086 minutes, 8 secondsmerchants have even smashed their stalls in frustration. 6:146 minutes, 14 secondsI can't sell them. I can't sell any of them. I'm done. The business is finished.
In Shenyong, Shani, a Moon Cake vendor took down her own sign on September 26th after failing to sell her products. Even 6:276 minutes, 27 secondswith traditional performances drawing crowds before the Mid-Autumn Festival, traditional Moon Cake sales remain sluggish. One user said that for years, 6:356 minutes, 35 secondsbusinesses used all kinds of additives and shortcuts to boost profits, gradually eroding consumer trust. Now, the products are sitting on shelves, but 6:446 minutes, 44 secondsno one wants to buy them. Consumers did not suddenly stop liking moon cakes after being disappointed again and again. They are voting with their wallets. 6:546 minutes, 54 secondsThis way of selling just doesn't work. 6:566 minutes, 56 secondsFine, maybe one day without sales is normal, but why can't we sell anything for 3 days in a row? I really don't know what to say. 7:057 minutes, 5 secondsHairy crab sellers used to sell about 220 to£330 a day around the mid-autumn festival. Now they struggle to sell even 7:127 minutes, 12 secondsaround 50. Consumers are no longer buying. The market has cooled and people are no longer following holiday trends. 7:197 minutes, 19 secondsAbout half of Harry Krab sales used to come from gift giving, including corporate purchases, employee benefits, and social occasions. Harry Krab gift 7:287 minutes, 28 secondsvouchers were everywhere. But this year, companies are cutting costs and group orders have dropped sharply. Ordinary consumers are also no longer willing to 7:367 minutes, 36 secondspay holiday markups or buy just to join the mid-autumn festival trend. Once the giftgiving appeal faded, demand was cut 7:437 minutes, 43 secondsin half, then cut in half again. Fruit sellers are also worried. They expected the combination of the Mid-Autumn Festival and National Day holidays this 7:527 minutes, 52 secondsyear would bring more customers buying fruits as gifts or for family gatherings. Instead, far fewer people bought, leaving many sellers stuck with unsold inventory. 8:058 minutes, 5 secondsThe Mid-Autumn Festival comes once a year, but this year it's been a disaster. 8:138 minutes, 13 secondsChina's two biggest holidays, the Mid- Autumn Festival and the Lunar New Year, can account for half or even more of annual profits. For example, Southeast 8:218 minutes, 21 secondsAsian durian, domestic pears, pomegranate gift boxes, and autumn pair gift boxes used to make up a major share 8:288 minutes, 28 secondsof mid-autumn gift sales. But this year, something is different. Starting with high-end crabs, followed by autumn pears and pomegranate gift boxes, sales have been terrible. 8:408 minutes, 40 secondsOnce the mid-autumn festival is over, everything becomes impossible to sell. 8:448 minutes, 44 secondsWhether it's 3 for 10, four for 10, 5 for 10, or 6 for 10, nobody wants them. 8:508 minutes, 50 secondsIt's just like moon cakes. After the festival, nobody wants them anymore. 8:548 minutes, 54 secondsThese hundreds of pounds are giving me a headache. I'm losing the wheel to sell them. I even want to sell them by the bag, but you can't fit many in one bag. 9:029 minutes, 2 secondsDoes anyone have any ideas? How can I sell these? 9:069 minutes, 6 secondsstores selling candy, cigarettes, and alcohol are facing the same situation. A shop owner said that in previous years, this time of year was so busy that he 9:159 minutes, 15 secondscould barely keep up. Now he could sit for a half a day without seeing many customers. He says business this year is extremely difficult. Even during the 9:239 minutes, 23 secondspandemic years, sales were still manageable, but this year's Mid-autumn Festival has been worse than the pandemic period. Many ordinary people 9:319 minutes, 31 secondsare no longer willing to spend money on gifts. 9:389 minutes, 38 secondsWhat should we do? The mid-autumn festival is in 2 days and business is a complete mess. There isn't a single customer. It's even worse than usual.
Look at all the goods we prepared. 9:499 minutes, 49 secondsThere's nobody here. Normally, we can still sell something, but during the holiday season, we haven't seen any customers. This holiday is over for us. 9:589 minutes, 58 secondsOur business here is completely finished. Tell me, how is business where you are? 10:0910 minutes, 9 secondsThe Mid-Autumn Festival is in two days. 10:1210 minutes, 12 secondsI'm telling all the wholesale market sellers, if someone offers a price for your gift boxes, sell them now. Don't 10:1910 minutes, 19 secondshold out for higher prices. Anyone who waits will lose money. Look at our market today. There is still a lot of inventory, but it's very hard to move. 10:2810 minutes, 28 secondsThe strange thing this year is that yesterday I asked 16 customers and three of them had already closed their shops and gone traveling. Can you believe it? 10:3710 minutes, 37 secondsThe mid-autumn festival is a major holiday. Normally fruit shops should be extremely busy. Apart from the Chinese 10:4410 minutes, 44 secondsNew Year, this is usually the busiest time of the year, but some shop owners have actually taken time off, closed their stores, and gone holiday. 10:5710 minutes, 57 secondsAre you refusing to buy because you have money but don't want to spend it? Or do you want to buy but don't have the money? Can you give me a clear answer? 11:0511 minutes, 5 secondsAre you waiting until the 15th day of the lunar month to buy? Look at these moon cakes. Nobody has bought even one. 11:1111 minutes, 11 secondsGoodness, it's already the 13th day of the lunar month and the moon cakes are piled up like a mountain. Come buy them quickly. They really aren't selling. The 11:1911 minutes, 19 secondsshrinking of Mid-Autumn Festival employee benefits has become a frequent complaint on Chinese workplace social platforms in recent years. From internet 11:2711 minutes, 27 secondsgiants and well-known private companies once known for generous benefits to government departments and public institutions previously considered 11:3411 minutes, 34 secondsstable employers, many have seen a wave of reduced holiday benefits during the Mid-Autumn Festival. 11:4211 minutes, 42 secondsBYD must be so broke. Guys, guys, during my live stream recently, 11:5011 minutes, 50 secondsmany people said BYD's mid-aumn gift included moon cakes and drinks. I just received my own holiday gift, and I'm going to open it for everyone. This is 11:5911 minutes, 59 secondswhat it looks like. Inside are four small boxes. After opening them, there are two moon cakes and two bottles of drinks. BYD recently became a trending 12:0712 minutes, 7 secondstopic because of its mid-autumn festival benefits. Some users question how a company that reportedly earns billions a year could give workers such cheap moon cakes for the holiday. 12:2012 minutes, 20 secondsWhy should we support companies that treat their employees well? Look at one automaker for the mid-autumn festival. 12:2612 minutes, 26 secondsIt only gave workers two moon cakes and two small boxes of drinks. Employees working night shifts feel upset. One worker even threw the moon cakes into 12:3412 minutes, 34 secondsthe corner of a new car. Won't that attract rats in the future? What if they chew through the wiring? If employees are not treated well and work with 12:4112 minutes, 41 secondsresentment, can the quality of the cars they build really be guaranteed? 12:4812 minutes, 48 secondsI have to admit the overall environment is getting worse and worse. I heard from veteran employees that last year they 12:5512 minutes, 55 secondsreceived 200 yen shopping carts during the holiday. But when I joined this year, the company had switched to giving out moon cakes. And those moon cakes 13:0313 minutes, 3 secondsdidn't even taste good. The only moon cakes I like are egg yolk ones. But when I tried this one, even the egg yolk
tasted bad. They even called it a lava filling moon cake. It was really terrible. I'm so disappointed. How can 13:1813 minutes, 18 secondsthe benefits be so different when there is only one year difference in when we joined? 13:2313 minutes, 23 secondsThis year, moon cakes are no longer selling even became a top trending topic. Behind it is not just a problem for one industry, but a shift in the way 13:3113 minutes, 31 secondssociety consumes. On social media, one shop owner said he sold loose moon cakes for decades and had never seen a year this bad. In the past, selling loose 13:4013 minutes, 40 secondsmoon cakes alone during the Mid-Autumn Festival could bring in 10,000 to 20,000 yen in profits. But this year, he has only made 500 yen so far. He said he 13:4913 minutes, 49 secondsnever expected moon cakes to become this difficult to sell, and this year will definitely end in losses. Over the past decade, the moon cake industry has 13:5713 minutes, 57 secondsfocused almost entirely on high-end gift boxes. Packaging costs could account for more than 30% of the retail price, while 14:0414 minutes, 4 secondsprofit margins could reach 50 to 70%. In other words, consumers are not just buying moon cakes, but paying for expensive packaging and social 14:1214 minutes, 12 secondsexpectations. One user pointed out, "The ingredient cost of moon cakes is only 3% to 20% of the selling price. The profit 14:1914 minutes, 19 secondsmargin is extremely high. A box sold for 200 yen may only cost around 20 UN to produce. This business model built around packaging, social connections, 14:2814 minutes, 28 secondsand corporate purchases once transformed moon cakes from ordinary food into a social currency. Many people spent money on gift boxes not because they wanted 14:3714 minutes, 37 secondsthem, but because they felt pressure to maintain relationships and appearances. 14:4114 minutes, 41 secondsThe moon cake industry benefited from this artificial demand for years. 14:4514 minutes, 45 secondsHowever, as the economy continues to slow and unemployment rises, ordinary people are tightening their budgets. 14:5214 minutes, 52 secondsMany young people are choosing a lower consumption lifestyle and reducing social obligations. As a result, moon cakes have lost much of their role as a 14:5914 minutes, 59 secondsgift. According to data from the fast-moving consumer goods industry before this year's Mid-Autumn Festival, sales of Moonake gift boxes at major 15:0715 minutes, 7 secondsretailers fell 49% yearonear. Gift boxes priced above 500 yen accounted for less than 2% of sales, while sales of luxury 15:1515 minutes, 15 secondsgift boxes priced over 1,000 yen plunged 76% yearonear. Data from an e-commerce platform on 2025 mid-autumn festival 15:2415 minutes, 24 secondsconsumption show that among consumers aed 18 to 30, 68% bought loose moon cakes while only 12% bought gift boxes. 15:3215 minutes, 32 secondsThis suggests younger consumers are rejecting excessive packaging and are no longer willing to pay for it. In previous years, moonake factories would work overtime during this period. 15:4215 minutes, 42 secondsMachines would run non-stop and workshops would stay brightly lit. ier. 15:4615 minutes, 46 secondsHowever, production lines have already stopped and factories sit empty. The reason is simple. There are no orders. 15:5215 minutes, 52 secondsEven if products are made, they cannot be sold. An industry that was once booming has become unexpectedly quiet. 15:5915 minutes, 59 secondsThis is not just an isolated problem for businesses, it reflects a broader decline in the consumer market. The deeper concern is that when even holiday 16:0616 minutes, 6 secondsspending begins to shrink, it shows that consumer confidence is weakening across society. Holidays were once opportunities to boost spending. Now 16:1416 minutes, 14 secondsthey have become a sign of economic pressure.
5 comments:
https://www.youtube.com/watch?v=ogx4-prDh74
1 Billion Chinese Skip Mid-Autumn: Unsold Mooncakes Pile Up, Screws Found Inside September 28, 2026 #chinaobserver
On September 25, a BYD worker in Shandong showed the Mid-Autumn Festival mooncakes handed out by the company at a factory cafeteria. The video shows BYD’s red-letter logo printed on the table. A person repeatedly bangs a mooncake against the tabletop. The mooncake is extremely hard, making loud thudding sounds, but its surface remains completely intact. Transcript : One user joked, "If only BYD's crash beams were this tough." Another said, "The company is so
considerate. They give you a holiday gift that could double as a self-defense weapon. In Zuma, Hunan Province, a man
said he found a 1.2 in screw inside a moon cake. He said he had taken a bite right after opening the package and nearly damaged his teeth. At first, he
thought he had bitten into a piece of rock sugar. Only after looking closely did he realize it was a screw. He said his teeth now feel sore and
uncomfortable whenever he eats. The screw nut still hasn't been found, and he wondered whether it might be hidden inside another moon cake. Adding to the
irony, another user actually found a screw nut inside their moon cake. The user jokingly responded, "I found the moon cake I ate a few days ago that had
a screw nut in it, so the nut is with me." After the video surfaced, users commented, "A screw inside is terrifying. Food safety like this is
1:131 minute, 13 secondsgetting worse and worse, and I can feel the toothache through the screen." Another user joked, "Is the Moonake
1:201 minute, 20 secondsFacto's machinery okay?" I took a small bite and felt something hard. I knew something wasn't right. I took it out and sorry it was a blade.
1:301 minute, 30 secondsI'm just glad I wasn't hurt. In Zenzo Hunan Province, a woman said she found a broken blade inside a five kernel moon
1:381 minute, 38 secondscake and nearly cut her mouth. She said she felt something hard when she bit into it, realized something was wrong, and pulled it out. It was a blade. She
1:461 minute, 46 secondslater contacted the seller which offered compensation worth 10 times the purchase price but she refused. She then filed complaints with a platform and food and
1:541 minute, 54 secondsdrug regulators but said nothing came of them. On September 9th, Mr. Ching in Yu Yang Chongqing was eating a moon cake
2:022 minutes, 2 secondssomeone had given him when he turned it over and found an iron nail about 0.4 in long partially embedded in the bottom.
2:092 minutes, 9 secondsHe spotted it before taking a bite. So fortunately he was not injured. The bizarre moon cakes recently posted online in China have stunned so many
2:172 minutes, 17 secondspeople. From hardware moon cakes filled with metal objects to moon cakes with shells that seem nearly indestructible.
2:232 minutes, 23 secondsOne strange case after another has surfaced. One user even joked that these moon cakes could be sent to the front lines to stop bullets or used as bricks
2:312 minutes, 31 secondswhen ammunition runs out. These bizarre moon cake incidents are not isolated. In recent years, reports of unlicensed Moon
2:392 minutes, 39 secondsCake workshops, poor sanitation, low-quality ingredients, and expired moon cakes being recycled have severely undermined consumer confidence. Some
2:482 minutes, 48 secondssmall workshops cut costs by using low-quality oil in old fillings or even reprocessing unsold moon cakes from previous batches. Major brands are not
2:562 minutes, 56 secondsnecessarily immune either. Weak supply chain oversight and poorly controlled third party manufacturing are also recurring problems. These problems also
raise questions about the effectiveness of food safety enforcement in China.
3:083 minutes, 8 secondsAuthorities have promoted the strictest regulations for years, but enforcement has often fallen short. Companies promise that quality comes first, while
3:163 minutes, 16 secondssome production lines cut corners to meet deadlines and reduce costs.
3:203 minutes, 20 secondsConsumers may also face difficulties filing complaints, negotiating compensation, and pursuing claims, leaving some with little choice but to
3:283 minutes, 28 secondsabsorb the loss or vent online. The Mid-autumn Festival is normally one of the busiest times of year in China's retail industry. In past years, stores
3:363 minutes, 36 secondswould be piled high with Moon Cake gift boxes. Shopping malls would be packed and businesses would prepare for a major holiday sales rush. This year, however, the picture has been very different.
3:473 minutes, 47 secondsMoon cakes and gift boxes have struggled to sell, and markets that were once bustling during the holiday have looked unusually quiet.
3:563 minutes, 56 secondsOrdinary people have woken up. People aren't eating moon cakes anymore. and moon cakes just aren't selling. This year, hundreds of millions of people have given up eating them.
4:084 minutes, 8 secondsWe keep cutting prices, but nothing sells. Hardly anyone comes into the store all day. Today's sales were less than 300 yen, and yesterday they were
4:164 minutes, 16 secondsonly a little over 100 yen. How are we supposed to keep this business going?
4:244 minutes, 24 secondsIt's all finished. Tomorrow's the Mid-Autumn Festival. Look at the street.
4:284 minutes, 28 secondsAll these stores have shut down and there's nobody here. You can imagine it.
4:334 minutes, 33 secondsFrom now on, every year will look better than the next. It's all collapsed. It's all collapsed.
4:414 minutes, 41 secondsI've been selling pork for years and this has been the hardest year ever. The holiday is tomorrow and pork is selling for just a few yen a pound. How are we supposed to keep going?
4:544 minutes, 54 secondsThe mid-autumn festival is over. So, let me sum up this year's gift box sales. I was better off not looking at the numbers because now I'm just unhappy. I
5:035 minutes, 3 secondsordered 10 cases of moon cakes. I sold three, still have two left, and used five myself. I only sold a few packs of
5:105 minutes, 10 secondswhole milk, basically nothing. What really surprised me this year was juice.
5:155 minutes, 15 secondsSales completely collapsed. Not a single case sold. Hawthorne juice, mango juice, lemon juice, it didn't matter. Nothing
5:225 minutes, 22 secondsmoved. I didn't sell more than a few cases of Baiju either. So, this mid-autumn festival taught me one very valuable lesson. From now on, no matter
5:305 minutes, 30 secondswhat holiday it is, I'm never stocking gift boxes again. Sales were terrible.
5:365 minutes, 36 secondsIn the seven or eight years since I opened the store, this is the worst year ever for gift box sales. The problem goes beyond moon cakes. Other sectors,
5:445 minutes, 44 secondsincluding Baiju, restaurants, fruit, hairy crabs, and gifts are facing similar pressure. Markets once driven by
5:515 minutes, 51 secondsgift giving, bulk purchases, and business spending are now shrinking. For businesses, the challenge is even more direct. They used to think about making
5:595 minutes, 59 secondsmoney. Now they are thinking about survival. Gift boxes are being split up and sold separately with deep discounts and promotions everywhere. Some
6:086 minutes, 8 secondsmerchants have even smashed their stalls in frustration.
6:146 minutes, 14 secondsI can't sell them. I can't sell any of them. I'm done. The business is finished.
In Shenyong, Shani, a Moon Cake vendor took down her own sign on September 26th after failing to sell her products. Even
6:276 minutes, 27 secondswith traditional performances drawing crowds before the Mid-Autumn Festival, traditional Moon Cake sales remain sluggish. One user said that for years,
6:356 minutes, 35 secondsbusinesses used all kinds of additives and shortcuts to boost profits, gradually eroding consumer trust. Now, the products are sitting on shelves, but
6:446 minutes, 44 secondsno one wants to buy them. Consumers did not suddenly stop liking moon cakes after being disappointed again and again. They are voting with their wallets.
6:546 minutes, 54 secondsThis way of selling just doesn't work.
6:566 minutes, 56 secondsFine, maybe one day without sales is normal, but why can't we sell anything for 3 days in a row? I really don't know what to say.
7:057 minutes, 5 secondsHairy crab sellers used to sell about 220 to£330 a day around the mid-autumn festival. Now they struggle to sell even
7:127 minutes, 12 secondsaround 50. Consumers are no longer buying. The market has cooled and people are no longer following holiday trends.
7:197 minutes, 19 secondsAbout half of Harry Krab sales used to come from gift giving, including corporate purchases, employee benefits, and social occasions. Harry Krab gift
7:287 minutes, 28 secondsvouchers were everywhere. But this year, companies are cutting costs and group orders have dropped sharply. Ordinary consumers are also no longer willing to
7:367 minutes, 36 secondspay holiday markups or buy just to join the mid-autumn festival trend. Once the giftgiving appeal faded, demand was cut
7:437 minutes, 43 secondsin half, then cut in half again. Fruit sellers are also worried. They expected the combination of the Mid-Autumn Festival and National Day holidays this
7:527 minutes, 52 secondsyear would bring more customers buying fruits as gifts or for family gatherings. Instead, far fewer people bought, leaving many sellers stuck with unsold inventory.
8:058 minutes, 5 secondsThe Mid-Autumn Festival comes once a year, but this year it's been a disaster.
8:138 minutes, 13 secondsChina's two biggest holidays, the Mid- Autumn Festival and the Lunar New Year, can account for half or even more of annual profits. For example, Southeast
8:218 minutes, 21 secondsAsian durian, domestic pears, pomegranate gift boxes, and autumn pair gift boxes used to make up a major share
8:288 minutes, 28 secondsof mid-autumn gift sales. But this year, something is different. Starting with high-end crabs, followed by autumn pears and pomegranate gift boxes, sales have been terrible.
8:408 minutes, 40 secondsOnce the mid-autumn festival is over, everything becomes impossible to sell.
8:448 minutes, 44 secondsWhether it's 3 for 10, four for 10, 5 for 10, or 6 for 10, nobody wants them.
8:508 minutes, 50 secondsIt's just like moon cakes. After the festival, nobody wants them anymore.
8:548 minutes, 54 secondsThese hundreds of pounds are giving me a headache. I'm losing the wheel to sell them. I even want to sell them by the bag, but you can't fit many in one bag.
9:029 minutes, 2 secondsDoes anyone have any ideas? How can I sell these?
9:069 minutes, 6 secondsstores selling candy, cigarettes, and alcohol are facing the same situation. A shop owner said that in previous years, this time of year was so busy that he
9:159 minutes, 15 secondscould barely keep up. Now he could sit for a half a day without seeing many customers. He says business this year is extremely difficult. Even during the
9:239 minutes, 23 secondspandemic years, sales were still manageable, but this year's Mid-autumn Festival has been worse than the pandemic period. Many ordinary people
9:319 minutes, 31 secondsare no longer willing to spend money on gifts.
9:389 minutes, 38 secondsWhat should we do? The mid-autumn festival is in 2 days and business is a complete mess. There isn't a single customer. It's even worse than usual.
Look at all the goods we prepared.
9:499 minutes, 49 secondsThere's nobody here. Normally, we can still sell something, but during the holiday season, we haven't seen any customers. This holiday is over for us.
9:589 minutes, 58 secondsOur business here is completely finished. Tell me, how is business where you are?
10:0910 minutes, 9 secondsThe Mid-Autumn Festival is in two days.
10:1210 minutes, 12 secondsI'm telling all the wholesale market sellers, if someone offers a price for your gift boxes, sell them now. Don't
10:1910 minutes, 19 secondshold out for higher prices. Anyone who waits will lose money. Look at our market today. There is still a lot of inventory, but it's very hard to move.
10:2810 minutes, 28 secondsThe strange thing this year is that yesterday I asked 16 customers and three of them had already closed their shops and gone traveling. Can you believe it?
10:3710 minutes, 37 secondsThe mid-autumn festival is a major holiday. Normally fruit shops should be extremely busy. Apart from the Chinese
10:4410 minutes, 44 secondsNew Year, this is usually the busiest time of the year, but some shop owners have actually taken time off, closed their stores, and gone holiday.
10:5710 minutes, 57 secondsAre you refusing to buy because you have money but don't want to spend it? Or do you want to buy but don't have the money? Can you give me a clear answer?
11:0511 minutes, 5 secondsAre you waiting until the 15th day of the lunar month to buy? Look at these moon cakes. Nobody has bought even one.
11:1111 minutes, 11 secondsGoodness, it's already the 13th day of the lunar month and the moon cakes are piled up like a mountain. Come buy them quickly. They really aren't selling. The
11:1911 minutes, 19 secondsshrinking of Mid-Autumn Festival employee benefits has become a frequent complaint on Chinese workplace social platforms in recent years. From internet
11:2711 minutes, 27 secondsgiants and well-known private companies once known for generous benefits to government departments and public institutions previously considered
11:3411 minutes, 34 secondsstable employers, many have seen a wave of reduced holiday benefits during the Mid-Autumn Festival.
11:4211 minutes, 42 secondsBYD must be so broke. Guys, guys, during my live stream recently,
11:5011 minutes, 50 secondsmany people said BYD's mid-aumn gift included moon cakes and drinks. I just received my own holiday gift, and I'm going to open it for everyone. This is
11:5911 minutes, 59 secondswhat it looks like. Inside are four small boxes. After opening them, there are two moon cakes and two bottles of drinks. BYD recently became a trending
12:0712 minutes, 7 secondstopic because of its mid-autumn festival benefits. Some users question how a company that reportedly earns billions a year could give workers such cheap moon cakes for the holiday.
12:2012 minutes, 20 secondsWhy should we support companies that treat their employees well? Look at one automaker for the mid-autumn festival.
12:2612 minutes, 26 secondsIt only gave workers two moon cakes and two small boxes of drinks. Employees working night shifts feel upset. One worker even threw the moon cakes into
12:3412 minutes, 34 secondsthe corner of a new car. Won't that attract rats in the future? What if they chew through the wiring? If employees are not treated well and work with
12:4112 minutes, 41 secondsresentment, can the quality of the cars they build really be guaranteed?
12:4812 minutes, 48 secondsI have to admit the overall environment is getting worse and worse. I heard from veteran employees that last year they
12:5512 minutes, 55 secondsreceived 200 yen shopping carts during the holiday. But when I joined this year, the company had switched to giving out moon cakes. And those moon cakes
13:0313 minutes, 3 secondsdidn't even taste good. The only moon cakes I like are egg yolk ones. But when I tried this one, even the egg yolk
tasted bad. They even called it a lava filling moon cake. It was really terrible. I'm so disappointed. How can
13:1813 minutes, 18 secondsthe benefits be so different when there is only one year difference in when we joined?
13:2313 minutes, 23 secondsThis year, moon cakes are no longer selling even became a top trending topic. Behind it is not just a problem for one industry, but a shift in the way
13:3113 minutes, 31 secondssociety consumes. On social media, one shop owner said he sold loose moon cakes for decades and had never seen a year this bad. In the past, selling loose
13:4013 minutes, 40 secondsmoon cakes alone during the Mid-Autumn Festival could bring in 10,000 to 20,000 yen in profits. But this year, he has only made 500 yen so far. He said he
13:4913 minutes, 49 secondsnever expected moon cakes to become this difficult to sell, and this year will definitely end in losses. Over the past decade, the moon cake industry has
13:5713 minutes, 57 secondsfocused almost entirely on high-end gift boxes. Packaging costs could account for more than 30% of the retail price, while
14:0414 minutes, 4 secondsprofit margins could reach 50 to 70%. In other words, consumers are not just buying moon cakes, but paying for expensive packaging and social
14:1214 minutes, 12 secondsexpectations. One user pointed out, "The ingredient cost of moon cakes is only 3% to 20% of the selling price. The profit
14:1914 minutes, 19 secondsmargin is extremely high. A box sold for 200 yen may only cost around 20 UN to produce. This business model built around packaging, social connections,
14:2814 minutes, 28 secondsand corporate purchases once transformed moon cakes from ordinary food into a social currency. Many people spent money on gift boxes not because they wanted
14:3714 minutes, 37 secondsthem, but because they felt pressure to maintain relationships and appearances.
14:4114 minutes, 41 secondsThe moon cake industry benefited from this artificial demand for years.
14:4514 minutes, 45 secondsHowever, as the economy continues to slow and unemployment rises, ordinary people are tightening their budgets.
14:5214 minutes, 52 secondsMany young people are choosing a lower consumption lifestyle and reducing social obligations. As a result, moon cakes have lost much of their role as a
14:5914 minutes, 59 secondsgift. According to data from the fast-moving consumer goods industry before this year's Mid-Autumn Festival, sales of Moonake gift boxes at major
15:0715 minutes, 7 secondsretailers fell 49% yearonear. Gift boxes priced above 500 yen accounted for less than 2% of sales, while sales of luxury
15:1515 minutes, 15 secondsgift boxes priced over 1,000 yen plunged 76% yearonear. Data from an e-commerce platform on 2025 mid-autumn festival
15:2415 minutes, 24 secondsconsumption show that among consumers aed 18 to 30, 68% bought loose moon cakes while only 12% bought gift boxes.
15:3215 minutes, 32 secondsThis suggests younger consumers are rejecting excessive packaging and are no longer willing to pay for it. In previous years, moonake factories would work overtime during this period.
15:4215 minutes, 42 secondsMachines would run non-stop and workshops would stay brightly lit. ier.
15:4615 minutes, 46 secondsHowever, production lines have already stopped and factories sit empty. The reason is simple. There are no orders.
15:5215 minutes, 52 secondsEven if products are made, they cannot be sold. An industry that was once booming has become unexpectedly quiet.
15:5915 minutes, 59 secondsThis is not just an isolated problem for businesses, it reflects a broader decline in the consumer market. The deeper concern is that when even holiday
16:0616 minutes, 6 secondsspending begins to shrink, it shows that consumer confidence is weakening across society. Holidays were once opportunities to boost spending. Now
16:1416 minutes, 14 secondsthey have become a sign of economic pressure.
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